Fearnomics

I get scared and I guess so do you. Fear is one of the core emotions that everybody has. Not everybody comes to terms with fear though.; it’s difficult to confront it.  At its very core, fear is a biochemical response in ones brain.  Fear is helpful , it alerts us to the presence of danger or the threat of harm, whether that danger is physical or psychological. When the cause of the fear is real; fear is helpful. However when the cause is imaginary it can and will lead to distress. More so when the imagination is extreme or out of proportion to reality.

The emotional response to fear is very personal, this is because fear involves some of the same chemical reactions in our brains that positive emotions like happiness and excitement do. Feeling fear under certain circumstances can be seen as fun, like when you watch a horror movie or read a thriller. Some people are seekers of adrenaline and thrive on situations that are fear-infusing. Others have a negative reaction to the feeling of fear, avoiding fear-inducing situations at all costs. Across the spectrum that is bookended by these two extremes exists the space where feareconomics works. People thrive on the two extremes and make money at the two extremes and in between.. Providing everything that results in an situation that results in the emotional response or then providing a way to suppress the emotion (chemically or otherwise); All for an economic cost, in all variations of the situation. The psychologist or the bungee jumping organiser are tapping into the same base emotion - Fear. 

When one thinks of fear in these terms, it is quite easy to see that we are essentially just fooling our selfs as a way of compensation for something else. If one doesn’t agree with the preceding argument; let me present Dad’s definition of fear - False Emotions Appearing Real. Hard to argue against that definition. We give in and the economic cycle based on a false emotion thrives.

C